Twycross – 17 April 2012 – Rare is delighted to announce that Simon Woodroffe has joined the BAFTA award-winning studio as Studio Creative Director. He will assume responsibility for all aspects of Design at the studio.
An industry veteran with over twenty years' experience, Simon began his career in games as Designer on the classic title Simon the Sorcerer before going on to form Headfirst Productions and develop Call of Cthulhu for the original Xbox. Over the following years he worked at several top development studios including Midway Games, Ubisoft and latterly his role at Sega where he was Head of Games Design for Sega West.
Simon is the most recent in a string of new high-level appointments announced by Rare over the past six months.
In welcoming Simon to the Rare and Microsoft Studios team, Senior Studio Director Craig Duncan said: "Simon's vast experience and knowledge are a fantastic addition to Rare's strong Design team. He has worked on many innovative titles over the years, including some really impressive R&D prototyping projects. He is a terrific all-rounder and the ideal person to head up our Design department. Rare is committed to making the best possible games experiences that inspire everyone to play, and we believe the best way to do that is to attract the brightest and best talent in the business."
Commenting on his new role, Simon said: "Games are my passion and they are Rare’s passion so this is my dream role. I love working with talented and creative people and there are plenty of them here at Rare. I am looking forward to getting stuck into making incredible games that will be worthy additions to the pedigree of the studio."
As part of Microsoft Studios, Rare is a first party developer dedicated to thrilling its audience through innovation on Microsoft platforms. Currently enjoying success with the Kinect Sports franchise, Rare released the original BAFTA award-winning Kinect Sports alongside the Kinect hardware in November 2010, following up with Kinect Sports: Season Two in October 2011. Prior to that, Rare supported the Xbox 360 at launch with Kameo and Perfect Dark Zero, and then in subsequent years with the Banjo-Kazooie and Viva Piñata franchises together with pioneering work on Xbox 360 Avatars. With a history of award-winning franchises on multiple platforms stretching back through three decades of gaming, Rare remains on the leading edge of high-quality entertainment and innovation. Rare is based in the Midlands, UK.